Jennifer Swick

About Jennifer

Jennifer Swick is the co-founder of Wheelhouse 20/20, a business development company established in 2010 that focuses solely on the building supply channel. As an innovative leader in the building industry, Jennifer has more than 25 years of business development experience specializing in the areas of strategic positioning and marketing campaign development.

Before starting Wheelhouse 20/20, Jennifer enjoyed a 17-year career with Parr Lumber Company, the 12th largest building supplier in the nation at the time, where she served as a member of the executive leadership team. During her tenure with Parr, Jennifer held the positions of operations manager of Parr Lumber’s Cabinet & Appliance Distribution Center, sales manager for Parr Lumber’s nine Design Center locations, and advertising and marketing director for The Parr Company. In her role as marketing director for Parr Lumber, Jennifer founded Parr Marketing Group, Parr Lumber’s in-house advertising agency. Her responsibilities included communications, branding, merchandising, strategic positioning, advertising, and promotional marketing. Jennifer was instrumental in developing The Parr High Performance System® and GET REAL®, two programs designed to simplify green building and the process of choosing environmentally friendly products.

Jennifer’s background in operations, sales, and marketing provides her with the unique ability to seamlessly integrate marketing into the fabric of sales. Blending innovation, common sense, and an unwavering focus on strategic planning and positioning, Jennifer finds inspiration by identifying solutions and creating opportunities from everyday challenges.


2009 Pro Sales Excellence Award for Best Marketing Campaign

(Parr Lumber – GET REAL®)

2009 Pro Sales Excellence Award for Best Advertising Campaign

(Parr Lumber)

2009 LBM Journal Entrepreneur Award

(Parr Lumber – GET REAL and Parr High Performance System®)

2011 Pro Sales Excellence Award for Best Marketing Campaign

(Parr Lumber – Remodel Road Trip)

2013 Pro Sales Excellence Award for Website Design

(Franklin Building Supply)

About Us

Scott Ericson and Jennifer Swick are the founders of Wheelhouse 20/20, a business development company for the building supply channel. Both have extensive experience in the building industry, specifically in the areas of business development, sales, operations, and marketing. Prior to starting their own company, they served as executive management team members for Parr Lumber and combined have 50 years of building industry related experience.   Working with contractors, building material dealers, distributors and manufacturers, Wheelhouse 20/20 focuses on providing integrated sales and marketing solutions designed to target, position and capture specific market opportunities for their clients.