The Challenge
Our objective was to develop and execute a cohesive approach to the market with clear, consistent messages about Franklin Building Supply.
The Solution
We refined and communicated their competitive messages, created brand pillars, developed an internal and external communication strategy, and executed segmented marketing and sales strategies for the pro and retail customer segments.
Pro Campaign
Maintain visibility with Pro segment of the market. Position Franklin with a unique competitive message and a solution focused approach to supporting the builder’s business.
Retail Campaign
Increase visibility and consumer awareness of Franklin’s products and services through an integrated and multi-faceted marketing campaign.
Our Role
- Market Research
- Customer Conversations
- Secret Shops
- Competitive Messaging
- Brand Pillars
- Develop and Execute Pro and Retail Marketing Strategies
- Electronic, Print, Digital, Outdoor, Broadcast, Social Media, Events
- Sales Training
- Website
- Merchandising Support
- Reputation Management
The Results
What do our clients think?
Ask Them