Honsador Brand Development

The Objective

Our objective is to support Honsador Building Products marketing efforts throughout the year  by providing services that are strategically aligned to sustain the company’s initiatives.

The Solution

1. BRAND INTEGRATION:

Using information gathered through discussions with the leadership team and an extensive brand review process, Wheelhouse 20/20 developed a comprehensive brand strategy to include:

• Brand assessment
• Brand focus/consolidation – cohesive companywide brand approach
  • Logo refinement
  • Brand use guidelines
• Integration and alignment of the internal and external brand messaging
• Outline internal and external brand roll-out plan (based on available budget)
  • Events, customer swag, communication, brand marketing.

2. VOICE OF CUSTOMER RESEARCH AND ANALYSIS (VOC) –

To identify positioning opportunities and competitive advantages.

• Conducted secret shops of all Honsador locations
• Conducted secret shops of all of Honsador competitor locations
• Conducted one-on-one customer conversations
• Provided analysis, conclusions and recommendations

3. MARKETING RESOURCES FOR ALL LOCATIONS

• Designated Results Performance Manager
  • The primary point of contact for all yard requests
  • Executing Yard Specific Marketing Support (flyers, events, advertising, merchandising, etc.)

• Designated Digital Team
  • Overseeing and executing all digital marketing efforts
  • Social Media-Posting, Review Management, Paid Ads
  • Local listings-SEO
  • SEM-Paid Digital Ads
  • Website/blog Content Creation

• Creative Team
  • Coordinating and executing all creative needs
  • Graphic Design
  • Copywriting and Copy Editing
  • Strategic Planning
  • Media Buying
  • Events Coordination