Wilson Lumber Brand Development

The Challenge

• Wilson Lumber was the “the best kept secret in Huntsville”
• The leadership team was in the process of re-focusing the strategic direction of the company
• Market research could help confirm the direction
• There was a desire to nurture the existing customer relationships
• There was also the desire to refresh their brand

The Solution

Wheelhouse 20/20 recommended a comprehensive brand development approach that included market research, brand refresh, competitive messaging and the development and execution of  their ongoing strategic marketing plan.

Our Role

• Market Research (Discovery)
  • Secret Shops
  • Builder Surveys/Conversations
  • Employee Surveys/Conversations
• Developed Competitive Message(s)
• Defined their brand pillars and positioning opportunities
  • Brand analysis / strategy / creative / execution
  • Provided Brand Guidelines
• Developed and executed internal/external roll-out campaign
• Developed and executed external marketing campaign strategy
  • Campaign Development
  • Media Placement
  • Creative Support (design & copywriting)
  • Events & Promotions
  • New Website