Wilson Lumber Brand Development

The Challenge

  • Wilson Lumber was the “the best kept secret in Huntsville”
  • The leadership team was in the process of re-focusing the strategic direction of the company
  • Market research could help confirm the direction
  • There was a desire to nurture the existing customer relationships
  • There was also the desire to refresh their brand

The Solution

Wheelhouse 20/20 recommended a comprehensive brand development approach that included market research, brand refresh, competitive messaging and the development and execution of  their ongoing strategic marketing plan.

Our Role

  • Market Research (Discovery)
    • Secret Shops
    • Builder Surveys/Conversations
    • Employee Surveys/Conversations
  • Developed Competitive Message(s)
  • Defined their brand pillars and positioning opportunities
    • Brand analysis / strategy / creative / execution
    • Provided Brand Guidelines
  • Developed and executed internal/external roll-out campaign
  • Developed and executed external marketing campaign strategy
    • Campaign Development
    • Media Placement
    • Creative Support (design & copywriting)
    • Events & Promotions
    • New Website

The Results

Logo Before & After

Brand Messages

What do our clients think?

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