As part of Parr Lumber’s 85th Anniversary Celebration the company wanted to say thank you to its contractor customers. Wheelhouse 20/20 wrote and produced television and radio ads that expressed Parr’s company-wide gratitude by using the actual voices of employees.
Parr Lumber wanted to communicate a dual message: its commitment to contractors as its core customer and its desire to help homeowners with their projects. Wheelhouse 20/20 wrote and produced a high-quality series of TV ads and radio ads designed with a look, feel, and message that would last for several years.
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