Hayward Lumber Digital Campaign

The Challenge

Hayward Lumber was looking to reach more professional builder, contractor and remodeler customers via online avenues and grow sales in Decking, Fencing, Lumber, Windows, Doors, Trim and Millwork.

The Solution

Wheelhouse revamped an existing, outmoded Search Engine Advertising account to ensure customers searching for target categories and keywords would see Hayward Lumber on the list of search engine results while organic Search Engine Optimization efforts were underway. Wheelhouse optimized the top local listings for each of their 11 locations and advised on on-site SEO changes necessary to improve search engine ranking.

Our Role

  • Search Engine Ad Campaign Recreation
  • Ongoing Search Engine Ad Campaign Management
  • Online Local Listing Creation, Optimization & Deduplication
  • On-Site SEO Advisors

The Results


  • Increased Clicks/Conversions 33% Year over Year
  • Increased Impressions by 79% Year over Year
  • Decreased Cost Per click by 50% Year over Year

Local Listings

  • Increased Discovery Searches by 58% Year over year
  • Increased Actions (Phone Calls, Directions and Website Views) by 31%

On-Site SEO

Year on Year Results:

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