Central Valley Builders Supply 60 Year Celebration

The Challenge

When Central Valley wanted to commemorate 60 years in business with a multi-pronged celebration event, they contacted Wheelhouse 20/20 to execute their vision. Their objective was to create a celebration that their employees, customers, community and vendor partners would all enjoy.

The Solution

Part 1: Customer Appreciation Breakfast

  • 200 guests
  • Catered breakfast burrito bar

Part 2: VIP Cocktail Party

  • The inside of their St. Helena lumberyard/hardware store was transformed for this elegant event
  • 90 guests
  • Catered appetizers and Hosted Bar
  • Live Music and Video Presentation
  • Elegant Décor with Red Carpet Entrance
  • History Walk

Part 3: Private Dinner Party

  • The dinner party was a few blocks away at  The Farmstead, a local landmark
  • 65 VIP guests including long-time customers, retired employees, family members, local dignitaries and executive team members
  • Intimate setting with rustic-chic décor
  • Catered meal served family style

Part 4: Community Celebration

  • 1500 in attendance
  • Entertainment Stage with live music all day
  • Vintage Car Show, Photo Booth, Live Radio Remote, Vendor & Community Booths
  • Kids Center with Inflatable Bounce House and Obstacle Course, Craft Projects, Face Painting, and Chalk Art
  • Catered Food Trucks ~ Street Tacos, BBQ, Hot Dogs No Host Bar
  • All day shuttle service between Central Valley’s Napa store and St. Helena store

Our Role

  • Project Management
  • Design, Print & Production
  • Décor
  • Catering
  • Entertainment
  • Audio/Visual
  • Shuttle Services
  • Media Placement & Production
  • Hotel Accommodations for Guests
  • Vendor Support & Participation
  • Staffing & Volunteer Coordination
  • Budget & Logistics Management
  • Swag
  • Event Set-Up and Tear Down

The Results

“Wheelhouse 20/20 organized and executed awe-inspiring events surrounding our 60th anniversary of being in business.  Jennifer and Scott worked fluidly with our team, and their creativity and professionalism was a large part of our successful events.”

Stephen C. Patterson
President & CEO
Central Valley

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