Company Representation

The Challenge

The national manufacturing client was looking for direct dealer representation and sales growth in a market segment that they identified as being “overlooked and underrepresented” by their current national sales team.

The Solution

Wheelhouse 20/20 ran a pilot program with one representative in a specific territory designed to increase brand awareness, customer education, product conversion and sales growth. Based on the success of the 2013 “pilot” the client added 7 more Wheelhouse representatives over the next three years covering 8 regional territories.

Our Role

• Recruitment and onboarding
• Product knowledge training
• Sales Training
• Management and oversight of budget/expenses 
• Results management of sales metrics and KPI’s set by the client
• Customer training
• Marketing and promotion
• Sales conversion and growth
• Monthly reporting to the client