Company Representation

The Challenge

The national manufacturing client was looking for direct dealer representation and sales growth in a market segment that they identified as being “overlooked and underrepresented” by their current national sales team.

The Solution

Wheelhouse 20/20 ran a pilot program with one representative in a specific territory designed to increase brand awareness, customer education, product conversion and sales growth. Based on the success of the 2013 “pilot” the client added 7 more Wheelhouse representatives over the next three years covering 8 regional territories.

Our Role

  • Recruitment and onboarding
  • Product knowledge training
  • Sales Training
  • Management and oversight of budget/expenses 
  • Results management of sales metrics and KPI’s set by the client
  • Customer training
  • Marketing and promotion
  • Sales conversion and growth
  • Monthly reporting to the client

The Results

Sales Growth

Dealer Location visits

Wheelhouse 20/202013201420152016201720182019
# of Reps1358888
Trade show5192642514639

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