Fiberon had an aggressive goal to create greater engagement, brand awareness and education around their product portfolio in the field.
The Fiberon Roadshow. The Fiberon Roadshow mobile tour completed approximately 100 events the first year at building material dealer locations, distributor locations, home shows, tradeshows, builder events and homeowner events across the U.S.
- Creative Strategy
- Design Concepts
- Vehicle Acquisition
- Production Logistics
- Coordination of Build Out | Fabrication
- Tour Logistics
- Tour Promotion
- Event Management
70 Events | 1500+ attendees | 211 First Time User Rebates | 217 Conversions
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