LP Building Solutions LP House Party

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The Challenge

LP Building Solutions wanted to create greater engagement, awareness and education around their products in the field.

The Solution

The LP House Party Mobile Experience. Initially starting with one Mobile Tour in Texas and has since grown to three Mobile Tours nationwide. The LP House Party tours complete over 200 combined events per year at building material dealer locations, home shows, tradeshows, builder events and even made a stop at the New York Stock Exchange on Wall Street.

Our Role

  • Creative Strategy
  • Concepts & Design
  • Vehicle Acquisition
  • Production Logistics
  • Build Out | Fabrication
  • Graphics
  • Vehicle Wraps
  • Tour Logistics
  • Tour Promotion
  • Staffing
  • Event Management

The Results

  • A sketch inside LP's House Party station
  • A sketch of LP's House Party station
  • A guy hammering a nail to a wall
  • Front view of orange station for LP's Mobile Experience event
  • Side view of orange station for LP's Mobile Experience event
  • Orange truck for LP's Mobile Experience event
  • Side view of LP's House Party orange truck
  • Orange station of LP's House Party event outside
  • Orange truck of LP's House Party event outside

2019 Results

  • 210 Total Events | 9544 attendees | 702 First Time User Rebates | 219 Conversions
  • 99% of survey respondents found the LP House Party to be Educational!
  • 98% of survey respondents said they will buy or consider buying LP products in the future after touring the LP House Party!

2019 Tour Map

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