Builders FirstSource in Michigan was looking for more ways to engage with their audience, as well as acquire more page likes on their Facebook pages.
Wheelhouse 20/20 helped facilitate an ‘Ugly Shed Giveaway’ campaign where we created a Facebook campaign to target homeowners/pros within 20-miles of their store locations. The contest rules: to enter the campaign, you must submit a picture of your ugly shed, the ugliest shed wins a brand new shed from Builders FirstSource.
- Create Facebook ad campaign
- Gather all submissions (Over 200)
- Respond to all messages/comments (Roughly 350)
- Announce and contact the winner
- Follow up and distribute 10% off coupons for all participants
- Choose ugliest shed
|Impressions||Engagements||Page Likes||Entries||Amount Spent|
|Month Over Month % Increase||2,244%||2,092%||1,278.79%||N/A||N/A|
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