Builders FirstSource Ugly Shed Contest

The Challenge

Builders FirstSource in Michigan was looking for more ways to engage with their audience, as well as acquire more page likes on their Facebook pages.

The Solution

Wheelhouse 20/20 helped facilitate an ‘Ugly Shed Giveaway’ campaign where we created a Facebook campaign to target homeowners/pros within 20-miles of their store locations. The contest rules: to enter the campaign, you must submit a picture of your ugly shed, the ugliest shed wins a brand new shed from Builders FirstSource.

Our Role

  • Create Facebook ad campaign
  • Gather all submissions (Over 200)
  • Respond to all messages/comments (Roughly 350)
  • Announce and contact the winner
  • Follow up and distribute 10% off coupons for all participants
  • Choose ugliest shed

The Results

ImpressionsEngagementsPage LikesEntriesAmount Spent
Month Over Month % Increase2,244%2,092%1,278.79%N/AN/A

The Winner!


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