Builders FirstSource Satellite Websites

The Objective

Builders FirstSource is the nation’s largest supplier of structural building products, value-added components, and services to the professional market for new residential construction and repair and remodeling. Although there is a company website,, the information on the website does not go into detail about the products and services available in a specific market or location.

The Solution

Wheelhouse 20/20 developed a branded satellite website template for BFS. Satellite websites allow area-specific content and messaging around products and services which create significant opportunities to improve engagement, improve the local search engine ranking results and improve ROI on digital marketing campaigns. The satellite sites are populated with content specific to the stores it serves – images, product mix, customer mix, store hours, etc.

Our Role

  • Project Management
  • Site Logistics
  • Web Development & Design
  • Copy writing and copy editing
  • Asset coordination
  • Management & Maintenance


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