Category: Marketing

Brand Image: Two simple words, one difficult concept. A brand image is the impression in the consumers’ mind of a brand. Both real and imaginary qualities are expressed through brand image and proper advertising campaigns, displaying a consistent theme allow for a perception to be developed over time. For any brand in today’s competitive marketplace, […]

If there is one thing that is certain with Search Engine Optimization, it is that it is ever-changing.  The SEO landscape and many of the tactics we utilized as recently as last year have evolved immensely and others have even become obsolete.  The changes between what we saw in 2015 and what we expect in […]